Innate Ideas #2 – Spizz It Up!

October 18, 2010

Spizzerinctum is the energy of the business.  We know the definition of this word that we as chiropractors hold dear to our hearts from our founding father, but do we live it? Does our practice reflect the principle of spizzerinctum?

I always remind my staff that the “E” in event is for ENERGY.  With the proper energy it’s impossible to not have a successful event and with a successful event it’s inevitable you will have an elevation of energy.  So, what does your event calendar look like? In my last Innate Idea I stressed the importance of having your marketing calendar ready in October of the current year for the next year and it’s crucial to have well planned, energy driven events planned both in and out of the office.

There are two categories of events in office (internal) and out of office (external). The events can vary in cost, theme, purpose, number in attendance, and target audience.  It’s crucial to outline the event in detail and clarify exactly the goals of each individual event.  In my office we try to have one internal event and one external event each month, atleast.

A few examples of internal events are “fun” and simple holidays, holiday celebrations, Women’s Indulgence Nights, Man’s Hang Out Nights, and so much more.  It’s easy to get a list of “fun” holidays off the internet.  “Yo-Yo Day” is a great day to give out a tiny Yo-Yo and remind practice members to not Yo-Yo their health care.  “National Hug Day” is a great way to educate on the importance of hugs; on this day we wear shirts from http://www.innateexpressions.com which read “I Hug Back”.  There are hundreds of fun and simple holidays.  Holidays in general are a great way to bring people together and tying in chiropractic makes it all the more a success.  Women’s Indulgence Nights and Man’s Hang Out Nights allow your practice members to address their respective needs and socialize with other like minded people.

For external events the list in endless; talks and lectures, Wine Nights, Screenings, Health Fairs, Patient Appreciation Dinners, Community Wellness Days, and so much more.  If you set out the intention that you want talks and lectures and simply ask practice members and friends your calendar will fill up quickly.  Wine nights are a great way to gather practice members and their friends in a welcoming setting where you can share wine and engage with each other.  Screening and health fairs are a great way to get patients who are out seeking your service.  Saying, “Thank You” is fun and easy with a Patient Appreciation Dinner.  It’s a great way to say thank you to those you serve and introduce yourself to their friend and loved ones.  Community Wellness Days are becoming more and more popular and allow you to reach out to your entire community and educate on the importance of chiropractic.

Whether internal or external the objective is the same, to create energy within your office.  Remember what you put in you get out and the more energy the more results.  Regardless of the event, it is important that you create energy!! Go ahead get Spizzin’!

Email me at drmartha@innateexpressions.com if you need any help.

Love. Laugh. Adjust.

Innate Girl

Innate Ideas #1 – Marketing Calendar

October 11, 2010

It’s October. already, which means its time to have your NEXT year’s calendar planned out.  I know where did the year go? Your marketing calendar should include all your internal and external marketing events, seminars you will be attending, lectures and talks you will be giving, and holiday and vacation days.  For each event, talk, etc… you need to create a time line so that you leave yourself adequate time to assure your event is a success! Also, create goals and rewards for each event, especially the big ones.  List out how many NP’s you want to attract and how many guests overall you need to make the event a success.  Create a reward system for you and your staff to keep you laser focused.  Everyone loves a reward! With a well planned out and thought through marketing calendar you are sure to start the new year off on the right foot!

If you haven’t started yet for next year or have never done a marketing event before then there is no time better than the present to get started.  A marketing plan is a necessity to keep the vibration high in the office for the sanity of you, your staff, and your practice members.  I always say that the “E” in events is for energy! That’s why I have an event driven practice.  I absolutely love the energy created around events…you will too! Remember, even a small event can have a big out come.  It all depends on what you put in which is a direct correlation to what you get out.

If you have  created your marketing calendar…awesome! Now spice it up this year and add something new and crazy to each quarter to spice it up! Remember, you and only you create the practice of your dreams! You only live one life, make it the best ever!

Enjoy this Innate Idea! I look forward to sharing from the sketch pad in my head.  We are all in this together.

Love. Laugh. Adjust.

Innate Girl